New business blogging service

5/8/2013

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Every business today knows the value of having a strong web presence and more commonly a strong social media presence. Whether you use it as a way of keeping in touch with your customers, or obtaining feedback, or promotion, social media is becoming increasingly important. The time taken need not be intrusive on your everyday business activity, a quick tweet or Facebook update may be all that's required.

But what if you want to engage further, or build a deeper relationship with your customers, potential customers and readers? A blog may be the answer, with opportunity for you to show off your knowledge and skills in a particular area and also to show off your business personality. This requires a little more effort and time though and can be especially costly for small businesses. KD writing is now offering a new business blogging service. Get rid of that nagging thought that you should really be writing more often, that your blog is neglected and that you just don't have enough hours in the day. After an initial consultation, I will get on with the research and writing so you can get on with what you do best.

Why blog?
Here's just a couple of reasons, from Spinweb's paper on 'Why nobody reads your corporate blog'
  • COMPANIES THAT BLOG GET 55% MORE WEB TRAFFIC
  • B2C COMPANIES THAT BLOG GENERATE 88% MORE LEADS PER MONTH THAN THOSE WHO DO NOT
  • 57% OF BUSINESSES HAVE ACQUIRED A CUSTOMER THROUGH THEIR COMPANY BLOG
If you think you could benefit from KD writing's new business blogging service get in touch and we can discuss how it can work for you.



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Social spin

3/30/2012

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So recently I was rather inspired by this little lot - Social Media Surgery
The idea was to start social media surgeries up and down the UK using volunteer 'mentors/tutors'  to support their local community and voluntary organisations by sharing their expertise and knowledge. An idea so simple and beneficial to its recipients that it went on to receive the 'Big Society Award' 2012. Now I'm as skeptical as the next blogger about what the Big Society actually is, but this idea genuinely seems deserving of an award. Creating a network of people ('surgeons') freely exchanging their information specifically to help voluntary and charity organisations ('patients') reach a bigger audience and therefore have a greater impact on their local community..well it's just common sense! Many social enterprises, charities and voluntary organisations have benefitted from embracing social media and getting some help and advice from a 'surgeon' might be just what you need to make new progress. 

In the spirit of sharing information and knowledge, I have always had a soft spot for such innovative teaching ideas as:
Ted-Ed and the Khan Academy and Learning Space by the Open Uni.. I have to admire the potential and possibility that can come from unleashing this style of learning and letting it run loose. Maybe just spending some time accessing the wealth of free teaching material online will open a door your business hasn't explored yet. Here's another group freely sharing their web knowledge in an accessible way.. Jump Digital


Are you part of a voluntary organisation or charity that could do with some  hints and tips on using the internet and social media to spread your message? Or are you a 'fellow surgeon'? Get in touch!


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Googling Google

4/25/2010

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In an effort to keep up with the fast paced world of digital marketing, I am expanding my services to include all things digital. Well, perhaps not ALL things just yet, but a few useful items to get started:

  • Google Adwords - get in touch if you are interested in creating a Google Adwords campaign 
  • A look into Search Engine Optimsation - let me look into ways of increasing visitors to your website.
  • Content creation - Whether its a need to drive sales and enquiries, or even just a need for a refreshing update of your site, I can rewrite, edit and wax lyrical about your business until we see results.
  • Social media - Need to build your fanbase? Want to reach more customers quickly and directly? Or just lonely and want some new friends? I'll help you set up and build up a social network to suit you, Facebook, Twitter and many more options to choose from.
  • Got more than 140 characters to say? I can work with you to get blogging and share your tales with an unsuspecting public.
  • Email marketing - With small investment you can save yourself the bother of designing, printing and distributing flyers to your customers and instead send them regular updates by email..perfect for letting everyone know about your 'Sale Now On'.
So that's a taste of what's available...see anything you like?..
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